Tue, 2020-10-27 13:42
Sam
Lift This Writing Tip from Quartz
When you think Axios, you think “smart brevity.” When you picture Business Insider, you see those 30-word headlines and lengthy decks that finish the story before the reader even starts it. Quartz has its own comprehension hack, though only paid QZ subscribers get to see it.
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Few publications have innovated like Quartz. It launched in 2012 as "mobile-first" and raced to embrace native advertising. Its first news app was a chatbot. It created amazing visuals and posted the code on GitHub. It had obsessions, not beats. So why is Quartz in trouble?