startups

Video Playback: 'Strategies for Startup Coverage in 2021'

On Dec. 2 we hosted a Zoom session with TechCrunch senior editor Alex Wilhelm and Madrona Venture Group strategic comms director Erika Shaffer. The mission: to spot the best ways to land startup coverage in 2021. Here's the video playback. So many tips and nuggets! Huge thanks to Alex and Erika for their insights and generosity.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.