ZDNet

ZDNet's Larry Dignan on Covid-19's Long-Term Implications, and What to Pitch

Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they're spending money they never really needed to spend -- on things like...

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Dion Hinchcliffe: Constellation Research, ZDNet

Does Dion Hinchcliffe still write for ZDNet? Well sure… just not as much as he used to. Being a Dad to three-year-old twins has slowed him just a bit. “As they get older I can find more time to write,” the proud Papa told us last week. One can find Dion’s core work at Constellation Research, where he serves as VP and principal analyst.

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The Truth About CEO Profiles

CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.

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Contributed Content: Copy Tips

Contributed content is tougher than ever to place. Sites that used to accept it no longer do. Getting the writing right is the least of it -- but it's where to start. In this SWMS deep-dive, we’ll be prescriptive and touch upon basics you may know but your clients may not. It can be scary to “manage up” but preventing problems is always easier than solving them.

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Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

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How Journalists Would Improve the Experience of Covering CES

With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.

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Profile: Adrian Bridgwater, Forbes

"I'm not really a grumpy journalist," says Forbes contributor Adrian Bridgwater. "I just play one on Twitter." The ambiguity suits Adrian well. Though he's most associated with Forbes, where he writes ten to 12 posts a month on enterprise appdev and data management, Adrian writes almost as often (about open source) for Computer Weekly, a TechTarget site.

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CBS Small Business Pulse

SMB edit got a boost this month with the launch of a site produced by an unlikely source -- CBS. Called CBS Small Business Pulse or Pulse for short, the site is a roll-up of SMB-related content produced by CBS Local, a division of CBS Radio. Also contributing content are CBS News, CBS Interactive (CNET, ZDNet, TechRepublic) and CBS-owned Simon & Schuster.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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