SWMS Alert: CNET's Private Tools

A former newspaper reporter back in the day, CNET editor-in-chief Scott Ard liked to watch readers on a park bench or bus. What exactly did they read? Did they skim? Did they read the jump?

That approach may be authentic but it doesn't scale. Today Ard uses tools to "augment" his sense of CNET's news and reviews operations, both of which report to him.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Sam for details.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more