social media

SWMS Tech Edit Spotlight: USA Today

Getting coverage in USA Today isn't easy -- even for the biggest tech vendors. There are some side doors, however. We explore the publications tech coverage in print and online, its rising presence in social media, and how you can crack the code. Featured: audio clips from a fresh interview with senior editor Jon Swartz and insight from online tech editor Michelle Kessler. 

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Think "Impact' When Pitching the Wall Street Journal

Breaking news must be covered. Trend pieces are discretionary. What motivates the WSJ to write them?
Recent SWMS research shows what made the cut. In a word, impact.

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Disruptive Technology

Deep packet inspection is now ingrained in networking despite political efforts to ban it
Kiosks have made Redbox a dire threat to movie industry DVD revenue

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