Most earned media in fintech security revolves around threats, with obvious good reason. When you log onto your online banking, you don’t want to see everything zeroed out. But PR pathways do exist. The most positive editorial in the segment reflects the work and thinking of industry associations.
Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.
Decipher is the new security site that’s all about hope. The web site launched this week under the direction of editor-in-chief Dennis Fisher and senior managing editor Fahmida Y. Rashid. Both spent years in the IT trades — but that’s not what earmarks Decipher for success.
If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?
Here are more pitch ideas — with specifics — for Black Hat 2017, to be held next week in Las Vegas, where daytime temps will crack 100 degrees. Yes, you are well underway on this. There’s still time for last-minute opps and maneuvers.
By David Strom --> If you are planning on making an announcement at the Black Hat show next week in Vegas, here are some tips to get better coverage for your clients. As you might know, I have been attending hundreds of conferences over the years and now cover infosec and edit the Inside Security newsletter.
Updated June 2016 -- There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).
Keep an eye on The Parallax, a security-and-privacy site launched six months ago this week. Editor Seth Rosenblatt has recruited an all-star freelance cast largely hailing from IDG (Dan Tynan, Kristin Burnham, Grant Gross, Juan Carlos Perez) and CNET/ZDNet (Charles Cooper, Declan McCullagh).