San Jose Mercury News

SWMS Targets: Mike Cassidy, columnist, San Jose Mercury News

Mike Cassidy is among the last men standing at the venerable San Jose Mercury News. He also endures as a storyteller. Many pay lip service, but few of today’s journalists really know how to make a reader care — truly care — about a person they don’t even know.

Mike’s writing evokes. It speaks. It’s stylish but not self-conscious.
It’s too bad more PR pros aren’t geared to help someone like this. All the potential is right here in these notes. He outlines several pitch approaches he’d consider.

Mike also says he will answer any e-mail addressed specifically to him (i.e. not blasts). Try him on that!

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Sam for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 12:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 22:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 22:24

We spotted this Jun. 17 March Communications post and took it... Read more

Pages