Tue, 2010-06-22 14:27
Christy Whitmore
SWMS Targets: Mike Cassidy, columnist, San Jose Mercury News

Mike’s writing evokes. It speaks. It’s stylish but not self-conscious.
It’s too bad more PR pros aren’t geared to help someone like this. All the potential is right here in these notes. He outlines several pitch approaches he’d consider.
Mike also says he will answer any e-mail addressed specifically to him (i.e. not blasts). Try him on that!