Reuters

If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?

Healthcare-minded PR pros keep Christina Farr near the top of their pitch list, for good reason. Christina joined Fast Company last month as a senior writer covering "health and technology," one of the most fascinating beats you can have these days.

What makes for a good quote? We asked several experts as part of this month's SWMS Tech Edit Spotlight on killer quotes. Here's what they said.

December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.   

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