Coverage in a given media type will deliver a specific result. The biggest disconnects in tech PR often come when clients push for coverage in a given media type without understanding what can come of it. In a remedial spirit, we offer version 1.0 of the SWMS Tech Media model, categorizing the benefits of media coverage by Tier 1, IT Trades, verticals, reseller media, podcasts & newsletters and paid media & events.
SWMS subscribers this year have told us two things loudly and clearly: they're having trouble pitching narratives and they're struggling to place contributed content. This week we explore something that's best done before building your story lines: it's understanding the three landscapes in which narratives shed light and bring value.
New to Fortune.com, senior technology editor Matt Vella joins us to discuss his goals -- the importance of people and innovation among them. Read on.
You're an accomplished PR pro and know all about storytelling. So why is it so difficult to place a long-form story? Join us as we present the SWMS "Bucket List," a compendium of tried-and-true formulas that top-tier publishers rely on in 2011.