SWMS subscribers this year have told us two things loudly and clearly: they're having trouble pitching narratives and they're struggling to place contributed content. This week we explore something that's best done before building your story lines: it's understanding the three landscapes in which narratives shed light and bring value.
You're an accomplished PR pro and know all about storytelling. So why is it so difficult to place a long-form story? Join us as we present the SWMS "Bucket List," a compendium of tried-and-true formulas that top-tier publishers rely on in 2011.