After year-end layoffs and buyouts, troubles continue to plague the WSJ. Beloved WSJ deputy EIC Rebecca Blumenstein quit this week to join the New York Times. EIC Gerard Baker will face tough questions at an all-hands WSJ meeting on Monday.
Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.
Here is the latest subscriber-only feed from @SWMSTweet:
SWMS Analysis: Publishers are Software Companies
Thursday, August 20, 2009
Publishers are software companies. We don't often think of them that way. Increasingly we should, because where a publisher's software development goes, editorial opportunity follows.
We know you're busy but consider budgeting time to play with the following:
SWMS Analysis: Three Rising WSJ Video Stars
Monday, August 03, 2009
You know the video work of WSJ.com's Andy Jordan and AllThingsD's Katie Boehret. What about Lauren Goode, Courtney Banks and Marisa Taylor? Ever pitch them a video idea? Considering their ease on camera and the types of products they review, perhaps you should.
Don't drop your Factiva subscription just yet. Google News's byline search capability -- announced last week -- often yielded faulty results and was frustrating to use during SWMS testing.