Pulitzer prize-winning New York Times reporter Matt Richtel will discuss how multi-story packages come together, from their shaping with editors to their development with the NYT art department, to their amplification through social media. Richtel has produced several big packages for the NYT -- will your client be part of the next one?
The New York Times
December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available:
- Workflow among editors and artists
- Which story types get access to the artists and which don't
- Trends in page design and SEO
- Impact of tablets
- Tools and forms that presage "graphics self-service" for reporters and editors
This piece that you're pitching... if it runs, what will run alongside it? How will it look on a mobile phone and a tablet? The rise of curation, aggregation and touch screens all have contributed to a renaissance in editorial packaging. With this renaissance comes PR opportunity. Learn about the latest editorial packaging techniques and help your friendlies deliver the engaged readers they're looking for.
Webinar and audio playback files now available:
Shrinking edit staffs have made contributed content more important than ever.
Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
Damon Darlin is the envy of many an editor. He’s got some of the best reporters in the business working for him. What he doesn’t control is edit space: he has to sell compelling big-picture ideas to other NYT editors. PR pros should keep this in mind. Darlin competes with the best thinkers in the edit business. In this document Darlin lays out the topics that are important to him, and even more valuably, how he weighs the impact of a given story. Cracking the NYT is never easy, but we hope Damon’s honest comments will make it just a bit easier.