Thu, 2018-01-25 15:42
Sam
SWMS Cheat Sheet: 2018 Broadcast Producers
-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.
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It’s easy to consider NBC Bay Area 11 reporter Scott Budman a “PR-friendly,” especially if you’ve seen him moderate the annual PRSA Media Predicts event in Silicon Valley each December. Truth is, he’s just plain friendly.
[In 27 years with NBC News, Mike Fomil has covered everything from hurricanes to Presidential campaigns. His last assignment: consumer and tech news. After leaving NBC on good terms, Mike now does freelance field producing and consults to PR firms looking to better engage with journalists. In this contributed piece, Mike lays out how PR pros helped him get his job done. The technique can be applied by any PR pro, senior or junior. --Ed.]
If only all TV journalists were as tech-savvy as NBC Bay Area’s Scott Budman. Or as responsive to PR.