Got clients focused on mobile IT issues? Pitch Evan Schuman's The Zen of Mobile IT column at Computerworld. Formerly a retail IT columnist at CBSNews.com and eWEEK, Evan emphasizes that pitches must involve mobile IT issues that would impact Fortune 1000 IT execs and coders.
PR pros simply won't get plainer, more sensible advice than what Sarah Perez is about to give you. It's not spiteful, but she does pose sharp, fundamental questions to PR that deserve thoughtful consideration. She's willing to play, but you need to measure up.
VentureBeat is accelerating. A growing staff, expanding beat coverage, a brisk events series. Where will it place in today’s tumultuous tech media landscape?
Executive editor Dylan Tweney takes us for a look under the hood.
December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available:
Omar Gallaga is a busy man -- a reporter for the Austin American-Statesman and a contributor to NPR's All Tech Considered. If you're in PR, you know how exciting it is to get two hits with one dialog. Join us and find out what that takes.
It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.
Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.
Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.
We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.
Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.