SWMS Tech Edit Spotlight: Editorial Art Departments

  • Workflow among editors and artists
  • Which story types get access to the artists and which don't
  • Trends in page design and SEO
  • Impact of tablets
  • Tools and forms that presage "graphics self-service" for reporters and editors
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Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

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Doug Dineley, InfoWorld

Doug Dineley - Executive Editor, InfoWorld Test Center
August 2007


The online effect

InfoWorld's online-only approach hasn't changed overall coverage, except for what Doug calls "the online effect" that pushes reviews "toward more timeliness," and "more previews of high-profile products." Example: Lotus Notes and Domino 8. Doug expects about 200 reviews this year, down from 300 as maturing product categories "go by the wayside," (i.e. host-based intrusion prevention.) In their place, look for more SOA, virtualization, open source, green IT, enterprise data protection.

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Video is Hot!

Video is hot. It's cheaper than ever to produce, and fresh distribution channels are emerging. On the consumer tech front, CNET Networks yesterday announced CNET TV, a video-on-demand (VOD) package of instructional content, news and reviews to be available in June through Cox Communications, TVN Entertainment and TiVo, and on the web later this summer. The videos will run 15 minutes and will feature CNET editors and reviewers on camera. ClickZ filed this article yesterday.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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