One might ask, "Why do I care about FAANG reporters when FAANGs aren't my clients?" Many of your clients compete, at least indirectly, with one of these behemoths. Health insurers once couldn't imagine Amazon as a competitor. So here are the beat reporters in the big edit shops, as of April 2018.
A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.
Is there a fundamental flaw in Business Exchange, BusinessWeek's community and content-aggregation site? InformationWeek blogger Bob Evans thinks so. In a Jun. 15 blog post, Evans observed that Google News treats any link contributed to Business Exchange as being from BusinessWeek itself.