Have you ever met a PR pro who also writes about travel and lifestyle for a Tier 1 consumer publication? Now you have. Meet Michelle Stansbury, owner of San Diego-based Little Penguin PR and a freelancer for Marie Claire. Here's an edited transcript of our illuminating conversation, held Aug. 23.
Pitching a big-picture story? Consider pitching correspondents for overseas publications. They're paid to spot trech trends that few others see, and to put them in simple perspective for casual readers. If your agency isn't turf-constricted, peruse our list of European media influencers based in the US.
Updated Aug. 12, 2021 -- Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they're right here in the SWMS tech edit freelancer list. Info fresh as of Jul. 1, 2021.
Occasionally a client may ask, "What's the big picture in B2B tech editorial?" If you're lucky, that is. Usually they're waiting for your deliverables. But every now and then it helps the client-agency relationship to go have the proverbial beer and discuss what's happening in B2B edit, in the seams where it's hard to notice.
Wouldn’t it be great if all tech journalists were like Sean Captain? He writes about AI, big data and telecom, yet is open to even broader territory — “people and their ideas.” Though a freelancer, he writes principally for Fast Company, squarely in Tier 1.