Pitching a big-picture story? Consider pitching correspondents for overseas publications. They're paid to spot trech trends that few others see, and to put them in simple perspective for casual readers. If your agency isn't turf-constricted, peruse our list of European media influencers based in the US.
Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they're right here in the SWMS tech edit freelancer list. Info fresh as of Feb. 26, 2018.
Occasionally a client may ask, "What's the big picture in B2B tech editorial?" If you're lucky, that is. Usually they're waiting for your deliverables. But every now and then it helps the client-agency relationship to go have the proverbial beer and discuss what's happening in B2B edit, in the seams where it's hard to notice.
Thoughtful and articulate, Michael Fitzgerald is a kind of journalist that journalism cannot survive without. He is a storyteller, who ties together disparate elements to engage and entertain a casual reader. As a freelancer, Michael did well in 2008. But publications keep missing their ad page forecasts, and editors are starting to accumulate pieces that they've purchased but have no room to run -- at least in print. PR pros have a vested interest in heeding Michael's words and helping him -- and all storytellers -- to be successful.