Forrester

Our Antidote to VR Hype

There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.

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Forrester on Measuring Lead-Gen Success in Virtual Trade Shows

We spotted Laura Ramos quoted in a recent edition of B-to-B on the topic of virtual trade shows and how best to turn the tire-kickers into active prospects. According to the article, the things to look for are:

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