With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.
Infographics don't carry the respect they used to -- even at Fast Company, which publishes "Infographic of the Day." Says FC staff writer John Brownlee: "Essentially, we only post infographics that pass our design test. We don't even like the term 'infographics': we specifically try to focus on data visualization. So those giant informational posters done with clip art? Not interested."
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
[Learned lots this week in meetings with editors and subscribers. Here are this week's notes from the field. Hope you enjoy. Please let us know if you like this format and how we can make it better.]
First, the newsy stuff. Business Insider is close to launching a consumer tech publication that will offer news, reviews and analysis with the 'tude we have come to expect from BI.
Not so long ago, if you wanted to place a client in a business video, you'd email a producer you happened to know. If you had a decent story to tell and your client was good on camera, odds are you'd get the hit. Somewhere along the line, "web video" became "web broadcasting" -- and everything changed.
Even before the Apple Watch arrives, "design" has come to dominate the hive mind. (The latest evidence: this week's 16,628-word New Yorker profile of Apple chief designer Jony Ive.) Wearables, car tech and IoT -- three of today's top tech trends -- all owe themselves to design. Smart VC firms are hiring designers-in-residence. Yet editorially, the rise of design is easy to miss.
We've never seen PR pros more pressured to deliver "Tier 1" business coverage than we did this year. Not to pander, but we know how difficult this can be: clients rarely give you what you need. Often, though -- and as we see in the skyrocketing number of SWMS valet requests -- PR pros often spend too much time finding targets for an idea that's weak in the first place.