Fast Company

Profile: Daniel Terdiman, senior writer, Fast Company

Even after 13 years in tech journalism, one can still get nervous about interviewing a tech CEO — especially if his name is Mark Zuckerberg. Just ask Fast Company senior writer Daniel Terdiman, who late last year looked up and saw a young guy in a T-shirt standing on his front porch, waiting to talk household AI.

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Christina Farr on PR Technique

Fast Company senior writer Christina Farr teed off on PR last week. Stated her Nov. 23 Tweet: "PR needs to innovate in 2017: Press releases, embargoes, mail-merge all need to be a thing of the past. Not how journalists work anymore." Considering that Christina once worked in PR herself (Eastwick), her complaints carry extra weight.

SWMS: Notes from the Field, Nov. 10, 2016

AI is it in Silicon Valley these days. But what exactly is it? Is bot coverage a fad? Who are the influencers? And when can I buy a synth? We'll be producing a special report next month on AI edit, an influence map and all the goodies. Meanwhile, based on our conversations, one might want to consider the following...

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Profile: Vauhini Vara, freelancer

Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.

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SWMS Spotlight: Fast Company

Since its launch in 1995, Fast Company always got it right. Not once has it reinvented itself. Sweeping layoffs? Never. Revolving door at the top? Nope. The publication has had only four EICs. The incumbent, Bob Safian, has reigned nine years amid breathtaking changes in publishing and technology.

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Even More Narrative Story Types

Where are all the company profiles? They abounded when the IPO window was wide open. Not anymore. Back when he wrote for Forbes, Dan Lyons told us that PR people always wanted him to write "book reports" -- here's who we are, and we've done this and that. That sounds like a company profile, doesn't it?

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Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

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NewCo Shift: Editorial for Responsible Capitalism

Traditional business publications celebrate companies that put stockholders first. NewCo Shift, the media brand launched this month by entrepreneur John Battelle, celebrates a new breed of capitalism that puts people first. That may sound trite. We'll get to why it isn't.

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Mar. 14, 2016

[We're back at SWMS HQ this week but head to New York and Boston before March is through. Today we examine some of the topics that emerged from recent face-to-face meetings with you.]

What are coverage trends these days surrounding funding rounds, especially Series B?

"India’s Flipkart in talks to raise up to $1B, likely in a down round," wrote TechCrunch last week.

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Profile Update: Christina Farr, Fast Company

Healthcare-minded PR pros keep Christina Farr near the top of their pitch list, for good reason. Christina joined Fast Company last month as a senior writer covering "health and technology," one of the most fascinating beats you can have these days.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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