Fast Company technology editor Harry McCracken sheds light on newsgathering at physical and virtual events, and changes in FC edit coverage brought on by Covid and other factors. Interview was conducted July 2020.
If it wasn’t before, Fast Company’s Work Life section became perfectly positioned when legions of readers began working where they lived and living where they worked. “I will say what our editor-in-chief, Stephanie Mehta, has said about Work Life, which is, it’s table stakes for us,” says deputy editor Kathleen (Kate) Davis.
Fast Company last week unveiled The Queer 50, a first-ever list of LGBTQ women and nonbinary innovators in business and tech. The idea germinated in Fall 2019, when Fast Company editors and members of Lesbians Who Tech decided informally that “it was about time a list like this existed,” recalls FC editor Julia Herbst.
So the CMO believes in stretch goals and wants you to land a cover story. You know the odds and not the path. Thanks to Fast Company technology editor Harry McCracken, we at least can illuminate the path to this one, published in FC last fall. Read and learn.
The following is an excerpt from a Slack conversation held between Fast Company technology editor Harry McCracken and deputy editor David Lidsky in June 2018 as the pair were deciding whether to publish the Steph Curry/Palm cover story, and if so, how and when. Published with permission.
Fast Company editors voted to unionize last week. So did the New Yorker’s. Should PR care? Not directly. Unionization does affect the editorial environment in which you pitch. Over time, if the economics of publishing don’t improve, the best journalists may well seek to work where editors are “protected.”
Wouldn’t it be great if all tech journalists were like Sean Captain? He writes about AI, big data and telecom, yet is open to even broader territory — “people and their ideas.” Though a freelancer, he writes principally for Fast Company, squarely in Tier 1.
CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.
Contributed content is tougher than ever to place. Sites that used to accept it no longer do. Getting the writing right is the least of it -- but it's where to start. In this SWMS deep-dive, we’ll be prescriptive and touch upon basics you may know but your clients may not. It can be scary to “manage up” but preventing problems is always easier than solving them.
You often ask us, "Where can I place a company profile? Who writes them?" At least in the 157 SWMS valet requests we received in Q1, rarely had PR pros considered the ‘how.’ Tier 1s such as Forbes, Fortune, Fast Company and Inc. love those “blueprint” headlines that show readers what success -- in all its aspects -- can look like.