Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.
CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.
Can you help her?
December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available:
SWMS Analysis: When Computers Make the Assignments
Wednesday, August 26, 2009
Who needs assignment editors? Not Demand Studios.
A division of Santa Monica, CA-based Demand Media, Demand Studios uses computers to spot content most likely to be read and watched. Its fascinating approach may influence MSM business models if paywalls don't work out.