coverage analysis

"How-To's" Dominate Most Popular Articles

Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.

Here's what else we turned up.

* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.

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Who's Done the Best Job of Covering MSFT-YHOO?

Who's done the best job covering Microsoft's offer to buy Yahoo? Having scrutinized coverage from more than a dozen outlets, we'd have to say that as of Sunday night, the hands-down winner was Silicon Alley Insider.

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