coverage analysis

Breaking news must be covered. Trend pieces are discretionary. What motivates the WSJ to write them?
Recent SWMS research shows what made the cut. In a word, impact.

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Disruptive Technology

* Deep packet inspection is now ingrained in networking despite political efforts to ban it
* Kiosks have made Redbox a dire threat to movie industry DVD revenue

Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

In each of the following three examples, PR strategy led directly to a negative or positive outcome for the vendors interviewed.

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As we reported last month, the Wall Street Journal often revises its online articles without saying so. InformationWeek editor-in-chief Rob Preston last week alerted us to another example.

Can an article truly succeed if readers don't comment? If not, then Forbes, Fortune, Fast Company and the Wall Street Journal have a lot of work to do.

Jessica E. Vascellaro. Douglas MacMillan. Taylor Buley. Which social media reporter is most likely to tell the vendor's story?

Lately we've been wondering about the Wall Street Journal's accuracy. So have others.

The WSJ laid off 14 editors late yesterday. Its tech staff escaped unscathed, except for a Boston-based editorial assistant.

Techmeme's Leaderboard turned one year old last month.

News.com's Stefanie Olsen today reported how Wall Street's meltdown will affect the tech business.

No one covers DEMO like DEMO. Is this a good thing?