coverage analysis

Think "Impact' When Pitching the Wall Street Journal

Breaking news must be covered. Trend pieces are discretionary. What motivates the WSJ to write them?
Recent SWMS research shows what made the cut. In a word, impact.

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Disruptive Technology

Deep packet inspection is now ingrained in networking despite political efforts to ban it
Kiosks have made Redbox a dire threat to movie industry DVD revenue

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PR's Impact on WSJ Trend Pieces

Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

In each of the following three examples, PR strategy led directly to a negative or positive outcome for the vendors interviewed.

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