coverage analysis

SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!

Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?

We heard from:  
  • Fritz Nelson -  TechWeb
  • Dylan Tweney -
  • Charles Cooper  -
  • David Spark  - Spark Media Solutions
  • Colin Crook  - Voce Communications
  • Leigh Anne Varney  - veteran indie PR pro
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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