What is innovation?
Having analyzed the past eight installments of its Innovators series, here’s what Bloomberg Businessweek thinks it is:
Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?
Sure as you're born, Facebook Places will come up in that meeting or conference call later today. You'll need to be cogent. What's your method?
For what it's worth, here's ours:
Did Bloomberg change BusinessWeek?
Wrong question. The past is gone.
Based on SWMS analysis of BBW's six most recent print issues, only the following story types now seem to matter:
We learned a lot this week from the Gizmodo/iPhone affair -- mostly that the blogs kicked MSM's ass.
Looking for edit leadership? Look to the independents.
We sat down with CNET EIC Scott Ard this week...rather than send out an SWMS e-mail alert, we'll stream the juicy nuggets here on SWMSTweet. 10:15 AM Feb 12th
Today's publishers think and act like software developers.
The techiest journalists delivered the best iPad coverage today. Hands down.
