Contributing Content to SMB Sites
Wouldn't it be great to place all of your marketing content in SMB sites such as Amex OPEN FORUM, AllBusiness.com and the rest? We've been talking to the gatekeepers and we're happy to say there might be a way.
Special Guest: Fredric Paul, AllBusiness.com
plus audio interview highlights from our conversation with
Scott Roen, AMEX OPEN Forum
Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.
Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.
CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.
Can you help her?
When you think of C-title tech edit destinations, does Harvard Business Review come to mind? It should. Join us as executive editor Eric Hellweg walks us through the many changes he's overseen at the title since his SWMS appearance last year. It's hard to think of a better site to reach senior executives across so many different industries.
Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.
Getting coverage in USA Today isn't easy -- even for the biggest tech vendors. There are some side doors, however. We explore the publications tech coverage in print and online, its rising presence in social media, and how you can crack the code. Featured: audio clips from a fresh interview with senior editor Jon Swartz and insight from online tech editor Michelle Kessler.
Nick Wingfield ranks among the most respected WSJ tech reporters. Nick has thoughts to share about the ingredients of WSJ stories, what constitutes "news" to him, and how WSJ's outlook is evolving overall. He also has more than a decade of experience fielding unsolicited pitches and tells us he wants to discuss what works for him and what doesn't.