Bloomberg Businessweek

How a Bloomberg Reader Survey Can Help Your Pitches

Bloomberg last month fielded a survey designed to help it decide what to do with Businessweek, a brand it bought from McGraw-Hill in 2009. Coincidentally, the questions asked in the survey can reveal much about business journalism in general, and about how PR pros can build more effective Tier 1 pitches.

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Countdown: Vice News on HBO

It's not too early to start planning for Vice's nightly news program on HBO. Announced last fall, the as-yet-unnamed program is being shaped by Vice executive news VP Josh Tyrangiel, the former Bloomberg executive who turned the once-staid Businessweek into something edgy and colorful. 

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Profile: Doug MacMillan, reporter, The Wall Street Journal

Doug can write lengthy narratives and breaking news stories equally well, at the highest standards. During seven successful years with BusinessWeek and Bloomberg he built sources and goodwill among VCs, startups and tech vendors. Other journalists have done that, too. Here's what sets Doug apart.

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