In 2017, clients will pose new and challenging questions to their agencies, questions that only tools can answer. In that spirit, we asked the folks at Jumpshot, a San Francisco-based analytics firm, to deliver usable insights in the following SWMS exercise.
A selected list of targets in business and tech media. Part 1 of this list was updated June 2016, Part 2 in Sept. 2015.
Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.
Somehow, after 16 years of success, Ars Technica still may not leap to mind as one of the world's top tech web sites. But that's what it is. But that's what it is. According to Ars co-founder and EIC Ken Fisher, Ars has been averaging 11 million unique visitors and roughly 50 million page views each month.
It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.