SWMS Edit Value Pyramid, Redux

Here's a retake of a piece we published earlier this year.

Most PR pros see the world in terms of companies, technologies, stories and beats. There's another way to look at things, and it might shake loose new opportunity.

This brief SWMS animation cuts to the chase.

The next time you find yourself planning strategy with a client (or management if in-house), think about your assets in terms of raw data, information, knowledge and wisdom. Package them accordingly and bring them to market.

Remember those four basic food groups from our elementary school days? Media has four basic needs as well. Pitch to each and see what happens.