Jeffrey O'Brien, Fortune
"Not a 20-minute conversation with founders, but a commitment." Ideally, he "wanted to get them out of the office." What he got was two full days "just talking about Zillow and real estate entrepreneurs etc.," with a trip to a Seahawks game, family, dinner and drinks included. The corporate PR director "was great … accessible and bright … a sounding board…" and not just for Zillow, but for the real estate market in general.