“Pitch the reporters but study the analysts” has been our mantra for a while now. In that spirit, we recently checked in with Constellation Research founder R “Ray” Wang, who has been busy presenting to clients -- and listening to them, too.
Fortune digital editor Andrew Nusca is one of the many editors who shared their thoughts about the impact of Covid-19 and how PR pros should proceed. Since Andrew answered so generously, we decided to present his thoughts as a separate piece. In short, Andrew is an optimist.
Imagine overseeing 350 reporters at a time like this. Business Insider global EIC Nicholas Carlson doesn't have to imagine it because he does it every day. In a phone interview conducted Mar. 25, Nicholas (who goes by Nic) shared details galore on how BI is operating -- and it's pretty darn well given the circumstances.
Alex Wilhelm is back at TechCrunch. Four years away have changed him. "I'm in different physical shape these days," he says from his WFH studio in Rhode Island. "I'm a lot thinner. I don't drink anymore. I'm a less aggressive, kinder person than I was. And I know a lot more."
If you've got something to say to ad tech and marketing pros, you'll want to check out Velocitize, a little-known marketing site published by WP Engine Inc. Its new editor, Eileen Smith, is rethinking the publication and is willing to hear from you.
Got clients focused on mobile IT issues? Pitch Evan Schuman's The Zen of Mobile IT column at Computerworld. Formerly a retail IT columnist at CBSNews.com and eWEEK, Evan emphasizes that pitches must involve mobile IT issues that would impact Fortune 1000 IT execs and coders.
Sean Michael Kerner is a B2B tech reporter, and according to his LinkedIn profile, is an "Internet consultant, a strategy and developer/writer and sometimes entrepreneur." While Sean no longer writes for eWeek, he recently picked up freelance work at Business Insider and still writes for Enterprise Networking Planet, eSecurity Planet, ServerWatch and ITPro Today.
DZone, the free-to-join online community for developers, employs a staff of eight content pros whose job it is to spotlight the trends. Tom Smith is one of those eight and he wants to hear from you. “I get about ten press releases a day… but DZone is not a breaking news site, ” Tom says, phoning in on his cell from a user conference.
"I feel like I spend most of my week saying no," says Dark Reading contributed content gatekeeper Marilyn Cohodas. The publication's managing editor reviews the contributions submitted by PR folks. The good authors, she says, "understand the big picture and understand the problems that need to be solved."
Among all the tech podcasts, which ones do you pitch? Since all podcast audiences are small and hard to measure, you’d probably want to start with the ones who truly want to hear from you. In that scarce category is Kotecki on Tech, produced and hosted by former Politico video blogger James Kotecki.
In May 2017, IDG laid off Keith Shaw after 21 years of service. Today he’s EIC of seven-year-old Robotics Business Review (RBR), based down the road from IDG headquarters in Framingham, Mass. RBR’s audience isn’t anywhere near IDG size — about 150,000 uniques per month — but Keith and his team cover one of the most exciting tech segments on the planet.
David Pogue is tech media’s Sgt. Pepper: the act we’ve known for all these years and guaranteed to raise a smile. After a bout of obscurity at Yahoo Tech, David is back with new columns at the New York Times and New York Magazine, increased presence on CBS Sunday Morning and a forthcoming page-turner of a book.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.