Tue, 2019-05-21 15:01
Sam
Profile: Marilyn Cohodas, CC Gatekeeper, Dark Reading
"I feel like I spend most of my week saying no," says Dark Reading contributed content gatekeeper Marilyn Cohodas. The publication's managing editor reviews the contributions submitted by PR folks. The good authors, she says, "understand the big picture and understand the problems that need to be solved."
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Among all the tech podcasts, which ones do you pitch? Since all podcast audiences are small and hard to measure, you’d probably want to start with the ones who truly want to hear from you. In that scarce category is Kotecki on Tech, produced and hosted by former Politico video blogger James Kotecki.
In May 2017, IDG laid off Keith Shaw after 21 years of service. Today he’s EIC of seven-year-old Robotics Business Review (RBR), based down the road from IDG headquarters in Framingham, Mass. RBR’s audience isn’t anywhere near IDG size — about 150,000 uniques per month — but Keith and his team cover one of the most exciting tech segments on the planet. 
David Pogue is tech media’s Sgt. Pepper: the act we’ve known for all these years and guaranteed to raise a smile. After a bout of obscurity at Yahoo Tech, David is back with new columns at the New York Times and New York Magazine, increased presence on CBS Sunday Morning and a forthcoming page-turner of a book.
Security researcher Brian Krebs this month published an analysis that only he could create. It's an exhaustive explainer on recent DNS hijacking attacks, purportedly conducted by Iranian hackers. How does a tech PR pro get the attention of this man? We asked around. Below is a compendium of what we heard back, both on and off the record.
Enjoy our editorial teleconference with TechTarget senior news writer Chris Kanaracus. The former IDG reporter arrived at TT last October after two-plus years at Constellation Research. Chris spent 45 minutes with our subscribers and dispensed a lot of helpful pitch advice.
Sometimes overlooked in the galaxy of Dow Jones edit properties is Marketwatch, and it shouldn’t be. The 21-year-old title employs roughly 50 journalists focused on markets and companies. The tech beat is covered by three reporters and a veteran columnist under the direction of technology editor Jeremy Owens.
How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.
If you’ve ever helped a client become a Forbes contributor, chances are Leadership editor Fred Allen had something to do with it, at least officially speaking. A 30-year veteran of the 101-year-old publication, Fred oversees quite a lot:
A one-time TechTarget cub reporter has gone on to help build one of the strongest journalism tools America has. Perhaps you’ve heard of it — MuckRock. Not Muck Rack — most PR pros know about that. No, this is MuckRock -- the FOIA specialist -- based in Cambridge, Mass.
Where were you in 1981? Perhaps you were just a twinkle back then. Pat Thibodeau was a newspaper reporter in New Britain, Conn. Fifteen years later he moved to Computerworld, where he worked for more than 20 years. Now he reports for TechTarget’s HR and ERP verticals, and he believes he’s in the right place.
Industry analyst Rob Enderle starts his workday in the inbox. “I get a wave of pitches every day… a wave that breaks on me every morning,” Rob told us in a 23-minute audio interview. Can a 33-year veteran of the tech business get value from cold pitches?
