Tue, 2021-09-14 09:24
Sam
Killer Tips from B2B Content Marketing Expert Bob Scheier
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight. If you're an excellence freak, this piece is for you.
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Sam for details.
Jon Swartz has reported on tech for more than 30 years. He’s a senior reporter for Marketwatch, and someone we can all learn from. Jon shares his latest edit priorities, and a backstory that might inspire your next big idea.
Mike Wolf is a preeminent food tech expert and the founder of The Spoon web site, the Food Tech Podcast and the Smart Kitchen Summit. We spoke with Mike recently about trends in his businesses, and where the opportunity lies for PR pros.
Have you ever met a PR pro who also writes about travel and lifestyle for a Tier 1 consumer publication? Now you have. Meet Michelle Stansbury, owner of San Diego-based Little Penguin PR and a freelancer for Marie Claire. Here's an edited transcript of our illuminating conversation, held Aug. 23.
Ask TechRepublic senior writer Veronica Combs about the future of work and she'll give you the summary you've been looking for: "it's all about change management." Perfect, right? No one has ever faced these challenges before. No consultancy has the playbook. "For executives it's about, 'Can you overcome your fear of change?' Fear is a powerful force."
Senior technology reporter Ari Levy has "been there" -- seven years at CNBC after 11 at Bloomberg. In this in-depth Q&A, Ari reveals how he works and how he thinks. It's a long read, but we think you'll find rich value in this conversation, held June 30.
Industry Week senior editor Laura Putre wants your contributed content and is willing to do more than most gatekeepers to get it. Whenever she can and whenever it's worth a shot, Laura takes the time to coach PR pros who send copy in need of a little work.
SWMS contributor Rhiannon Pacheco writes: We had the chance to sit down with Michael Calore, senior editor overseeing Wired's consumer products coverage in print and on the web, and a co-host of the Gadget Lab podcast, about what makes a product a "Wired" product and why sustainability is everything.
Andy Patrizio has been a tech freelancer for more than a decade. You may know Andy from Network World but he also writes for Business Insider and others. He’s technical, but strives to write simply because he knows his readers may not be. Andy depends on PR to contribute its share of story ideas. For you, Andy has this advice.
You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers -- about “the mavericks who brought AI to Google, Facebook and the world" -- he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”