Recent Research

This week we take a fresh look at Wall Street Journal tech edit (at a subscriber's request). You’ll enjoy our latest Google Doc, containing vital data on 45 WSJ reporters, editorials and columnists you’re likely to pitch. More to come soon. 

Podcasts continue to matter. Despite podcasts being hard to measure, the rise of smartphones has brought podcast ubiquity with it. Wearables will keep them even closer. So here's our all-new SWMS podcast list for 2019. There's 165 in the updated list. We deleted the defunct ones. Info fresh as of Jan. 24.

-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.

-- Updated Feb. 22, 2018 -- As tech media has shrunk, so has the number of sites that produce product reviews. Here's a list of the edit brands that still do them. We skipped the Mac and Android titles. But do let us know if we missed any must-pitch outlets.

-- Updated Feb. 22, 2018 -- Below is a list we adapted from Jeremiah Owyang but with some of our own ingredients thrown in. They are in no particular order and tend to favor web site KPIs.