Recent Research

Pitching a big-picture story? Consider pitching correspondents for overseas publications. They're paid to spot trech trends that few others see, and to put them in simple perspective for casual readers. If your agency isn't turf-constricted, peruse our list of European media influencers based in the US.

​“Preventive” and “remedial” spring to mind when envisioning coverage for the C-suite. Skills is one of those C-suite evergreen topics, and in 2018 it’s been more of same. And the channel has that dual appeal -- to the product buyers and to the C-titles who own the budget.

Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.

This week we take a fresh look at Wall Street Journal tech edit (at a subscriber's request). You’ll enjoy our latest Google Doc, containing vital data on 45 WSJ reporters, editorials and columnists you’re likely to pitch. More to come soon. 

Podcasts continue to matter. Despite podcasts being hard to measure, the rise of smartphones has brought podcast ubiquity with it. Wearables will keep them even closer. So here's our all-new SWMS podcast list for 2019. There's 165 in the updated list. We deleted the defunct ones. Info fresh as of Jan. 24.