Recent Research

Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.

This week we take a fresh look at Wall Street Journal tech edit (at a subscriber's request). You’ll enjoy our latest Google Doc, containing vital data on 45 WSJ reporters, editorials and columnists you’re likely to pitch. More to come soon. 

Podcasts continue to matter. Despite podcasts being hard to measure, the rise of smartphones has brought podcast ubiquity with it. Wearables will keep them even closer. So here's our all-new SWMS podcast list for 2019. There's 165 in the updated list. We deleted the defunct ones. Info fresh as of Jan. 24.

-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.

-- Updated Sept. 17, 2019 -- We scrubbed this short-and-sweet list of event gatekeepers at World Economic Forum, TED, Financial Times, The Economist, Bloomberg, TechCrunch and Vox Media. We'll add to this list as time goes on.