While coronavirus and Covid-19 dominate all news, many publications offer coronavirus news tickers, special sections, newsletters and podcasts. Here's our cheat sheet on Tier 1 activity in this area.
As furloughs and pay cuts ripple through media brands, alternate routes that once looked like a waste of time suddenly don’t. One of those routes is Medium. Pitching Medium-owned publications can be tough, because Medium has free access to thousands of posts that authors contribute each week.
Hard to tell whether there will be a lot of M&A this year -- private equity is still in good shape -- but anyway, here's a list of reporters who cover deals and M&A.
So... if “emerging technologies” is not a thing, and you have a trend piece to pitch about a cool new technology, who then does one approach? Here’s a cheat sheet on broad-minded reporters who see the synthesis of things, across tech categories. We also extend this list with reporters who specialize in AI, a core tech across nearly everything in our world.
Paid content is more important then ever. Here are pathways to get the dialog going with the Tier 1 shops that offer it. The rates change constantly and it's all negotiable. Here's where you start.
Lots of sites run video but few in Tier 1 run recurring "programs" with their own themes and producers. Here's a cheat sheet on the Tier 1 programs we were able to find, along with guidance on which producer(s) to contact.
Podcasting is more than 15 years old now and tracking the good ones is darn near impossible but we'll try anyway. Here's a list of 26 media brands that offer at least one tech podcast, and another 18 indie tech podcasts worth listening to and pitching. We also point you, more broadly, to hundreds more.
We recently conducted a video meeting with a subscriber who sought SWMS POV on the following media relations questions. With the subscriber's permission, here are the questions and our responses. Hope you find them useful.
There must be hundreds of newsletters out there with more arriving all the time. How does one get a grip? This cheat sheet will help. It's a master list of where these newsletters live. Use it to identify and subscribe to the ones most relevant to you.
Sort of an unusual cut -- who would find an ad campaign newsworthy -- especially when a celebrity is involved? Here is a surprisingly robust list for you.