Recent Research

Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not. 

Tech vendors pour countless hours and dollars into surveys and ask the comms people to publicize the findings. How do you coax busy, skeptical reporters to cover these things? As we did in 2015, we asked reporters to give one reason they'd cover vendor surveys and one reason they wouldn't. Here's what they said this time.

Yes, there's a list for that. Here's the 15 chatbot reporters you need to pitch when the time comes. Lots of tier 2. List current as of June 2018.

Yes, there are still publications out there that review apps. Not as many as there once was. Here are the ones we found, with contact info where we could get it. Info fresh as of June 2018.

Yesterday we saw a comms pro Tweet this: "Seriously, super annoyed with how many of my regular news sites now require a paid subscription to read content. I understand the decision, I do. But I also can't afford to spend $200 per year on 10 different sites. Will prob have a negative effect on my online reading habits…"