Mon, 2018-08-27 09:47
Sam
Cheat Sheet: Awards
Do you have a list of awards? Now you do. Your clients hope you do. They want to win something, to set themselves apart from the competition. Ours is a living list of 51 awards programs spanning Tier 1s to verticals. Which are we missing? Please let us know.
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Are you sure you want that CEO profile? Really, really sure? If your client is private and seeks additional funding or an IPO, you’ll want one. If you want to de-position nasty competitors, you’ll want one. In Tier 1, they come at a price.
In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.
Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…" and “Meet the Man Who…"
Here’s what fresh SimilarWeb traffic data can tell us about each of 15 Tier 1 titles coveted by the coverage-hungry. Our subscriber-only Google Doc reveals who's on the way up and who's on the way down.
