Recent Research

The 17 Washington Post tech journalists featured in this week’s SWMS cheat sheet find themselves in the right place at the right time. As Google, Amazon and Facebook face Federal investigation, most of these seasoned scribes will serve as de facto war correspondents. Tech PR will hate this impending war.

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.

Go deep with these B2B targets who have rich expertise in industrial software, robotics and manufacturing... that sort of thing. Many of these reporters cover the topic only occasionally, but the writing is strong and technical.

By request, here's a deep look at data journalism in Tier 1. We offer info on 17 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Fortune, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.