Recent Research

SWMS Healthcare Deep-Dive: Part 1 -- Landscape Stories

Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.

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Cheat Sheet: Reporters Who Cover VC Funding Rounds

Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.

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Cheat Sheet: Workforce Automation/RPA/PLM Reporters

Go deep with these B2B targets who have rich expertise in industrial software, robotics and manufacturing... that sort of thing. Many of these reporters cover the topic only occasionally, but the writing is strong and technical.

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Cheat Sheet: Data Journalists

By request, here's a deep look at data journalism in Tier 1. We offer info on 17 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Fortune, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.

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SWMS Spot-Check: Enterprise Tech Edit

We took a quick look this week at overall trends in enterprise tech edit. Pitch opportunity still exists, but the obsession with the industry leaders is almost shameful. We analyze the work of five Tier 1 enterprise tech reporters and check in on what's moving the meter at the IDG "usual-suspect" pubs.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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