Recent Research

Cheat Sheet: Personal Finance Targets

This one's a bit here-and-there... initially we looked at contributed content opps in the personal finance space... and came up with only two. Editors at other pubs might possibly entertain your contributed-content pitch, however -- for various reasons. Anyway, happy hunting on this.

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Webinar Playback: SWMS Outlook on 2020

Here's the playback of our 48-minute webinar "Outlook on 2020." We address strategies on placing profiles and thought-leadership analyses, as well as the role of analytics in editorial decision-making, and how AI is about to transform how rough drafts are created. 

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Cheat Sheet: Forbes Contributors

There are hundreds, right? But only 40 have published content either in Forbes's CIO channel or its cloud channel since Oct. 1. We think we got all of them -- name, channel, email and a link to their work. The vast majority are analysts, though some are vendors, with an edit freelancer or two. Happy hunting and let us know whom we've missed.

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Cheat Sheet: Reporters Who (Probably) Cover B2B Surveys

Who covers B2B survey results? Any reporter could, but there usually is a core group who are OK with average sample sizes and takeaways that are less than earth-shattering. Here's a working list of those with whom you'd have a fighting chance when pitching a survey story. 

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Cheat Sheet: Case Study Reporters

Sadly, there are only ten names -- in only five media brands -- on this list of reporters who might cover your case study. Who are we missing? In theory, any beat reporter is potentially a case study reporter, if there is a true breakthrough embedded in your news.

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Cheat Sheet: Holiday Gift Guides

It's too good to be true: the names and contact info for sixteen editors who oversee product selection in holiday gift guides? We scoured LinkedIn and followed chains until we found -- in our best estimation -- a core group of decision-makers who can put the clients' products on the holiday short list.

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Cheat Sheet: Forbes, CNN, AP

This cheat sheet is a bit different -- a loose "org chart" of edit operations at Forbes, CNN and AP. It's presented as a list, not a chart. It doesn't contain every name in each of these three huge organizations, but it does frame the top of each. None of those three orgs offer a masthead, so enjoy. Input and refinements welcome.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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