Sometimes it pays to go to the top. If you're pitching something truly conceptual -- something that can make a publication look prescient in the long run -- then go to the editorial board. We've got a list of six boards for you, with contact info.
Customer experience is a monster topic for industry analysts these days; what business doesn't have customers? It's strange, then, that CX journalists are relatively scarce, especially in Tier 1. Journalists tend to chase technologies and vendors, not behaviors. We've listed some of the journos who do. Who have we missed?
As a term, "future of work" has blurred into "workforce" and "workplace" and plays a big part in diversity, equity and inclusion editorial. Here's a fresh look at targets in this expanded space. Thirty names in all.
"VC Newsletters" is a vague headline, right? We mean, (a) newsletters from journalists who cover VC, (b) venture capital firms that have their own newsletters, and (c) platforms that serve the VC world. Most of the 24 newsletters listed (half from Substack) are pitchable, though it won't be easy.
YouTube is replete with influencers, but who the heck are they? SWMS contributor Rhiannon Pacheco oversaw the production of this cheat sheet, that breaks out 45 influencers, from the US and abroad, with concentrations on hardware and apps. The app ones are especially hard to find.
Anyone in the tech media business probably wonders from time to time who the "top ten reporters" might be. A subjective process? Yep! We took a crack at it nonetheless. For our money, here's our list of the Top Ten reporters in B2C and B2B -- the must-pitch people.
Does a SPAC angle help land funding round coverage? During Q2 and Q3 2020 it did for sure. Today it’s more of a toss-up. The SPAC’s financial terms might be interesting to a Marketwatch or Axios. In the end, of course, the company going public has to pull the news-making weight.
We're starting to get valet requests about non-US publications -- what are they and where are they? Here's a working list of 40 tech publications across 11 countries. Pretty much an even split between B2B and B2C.
You'll like this comprehensive cheat sheet -- compiled by SWMS contributor Rachel Odenweller -- containing info on 66 privacy-minded reporters and editors, 13 newsletter authors and nine podcasters. Happy hunting.