Tue, 2019-08-27 09:35
Sam
Cheat Sheet: Ransomware Reporters
Ransomware is here to stay and both business and trade media will have to assign resources to cover it. The following is a short list -- well, maybe not so short -- of must-pitch reporters in the space. Many obvious names here, some less so.
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.
A subscriber recently asked us to differentiate how newsrooms are structured across magazines, newspapers, online/blogs and broadcast. Knowing who reports to whom, and about workflow, can help PR pros strategize beyond "the target." No target works in a vacuum.
The best-written pitch is the one that works. Your style is "good" when it leads to a hit. That said, there are all too many ways to go wrong. Our subscribers continually say that the crickets are chirping like never before. Is your pitch as good as it can be?
The 17 Washington Post tech journalists featured in this week’s SWMS cheat sheet find themselves in the right place at the right time. As Google, Amazon and Facebook face Federal investigation, most of these seasoned scribes will serve as de facto war correspondents. Tech PR will hate this impending war.
It seems there are as many platforms as publications these days. A subscriber recently sent us a list of cool-things-to-buy sites, apparently geared to males and built on affiliate marketing, where the publishers make a commission on every item sold.
