Recent Research

Cheat Sheet: Environmental/Climate Change Reporters

Climate change and environment have entire publications dedicated to them -- Bloomberg Green, CleanTechnica, others -- but nearly all of Tier 1 has at least one beat reporter dedicated to one or both. Here's a list of 18 of them.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Four Edit Themes for DEI in 2021

[SWMS contributor Kally Lavoie writes:] This year has shown us that diversity, equity and inclusion (DEI) stories are rapidly changing and will continue to do so well into 2021. While we can’t predict what will happen with the November election, we’ve pulled together some advice on story shaping on how DEI will evolve into 2021.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Cheat Sheet: DEI Targets, Orgs, Resources

Would we do a DEI deep-dive without a Google Doc? Contained in this one is a list of 31 (and counting) reporters focused on DEI. Also included are tabs on DEI nonprofit organizations likely to be quoted by journalists, along with DEI survey and research tools and DEI awards. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Cheat Sheet: Best Places to Work Awards

Few PR coups are bigger than winning a Best Places to Work award. Now you've got a place to hunt: here's our Cheat Sheet with 48 opportunities, many of them vertical as offered by Fortune. Big thanks to SWMS contributing editor Rhiannon Pacheco for her hard work.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Cheat Sheet: National Morning Show Producers

Getting on the morning shows requires exciting visuals and perhaps some pathos -- but most of all you'd want to choose the producer with the seniority level most appropriate for the task. That's the nature of our latest SWMS cheat sheet. Happy hunting. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Cheat Sheet: 2020 Holiday Gift Guides

Few topics interest our subscribers more than, "Whom do we pitch for holiday gift guides?" Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Cheat Sheet: Personal Finance Reporters

Whether they're millennials or Gen Z, many younger Americans are starved for guidance on money management -- and of course tech and business editorial is happy to oblige. Here's our cheat sheet on reporters who cover the tech and relevant techniques.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

The SWMS Tech Media Model

Coverage in a given media type will deliver a specific result. The biggest disconnects in tech PR often come when clients push for coverage in a given media type without understanding what can come of it. In a remedial spirit, we offer version 1.0 of the SWMS Tech Media model, categorizing the benefits of media coverage by Tier 1, IT Trades, verticals, reseller media, podcasts & newsletters and paid media & events.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

Pages