Lots of targets to choose from, with multiple names in a single title. In this cheat sheet, we debut the appearance of traffic numbers from SimilarWeb. We also present the targets in descending order, based on the size of their audience.
SWMS contributor Erica Guevara spent lots of listening time with six travel podcasts well worth pitching if you’ve got a travel-related story to tell. Here’s Erica’s listening travelogue. Don’t miss the accompanying GDoc with all the pitch contact details.
Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
Who covers social media? It's tough to tell since social media is so often casually mentioned in so many kinds of stories. Here's a list of 14 scribes -- overwhelmingly from Tier 1 -- whom you can pitch on behalf of clients focused on social media platforms.
A while back -- OK, a long while back -- a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly "owning" sponsored content for their clients? In response, we produced a deep-dive with resources designed to help brands and agencies make the best decisions possible.
[SWMS contributor Clay Patrick writes:] Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.
Sponsored content is a tool in the toolbox. Considering the expense, it's smart to know exactly what one hopes to accomplish with it, and that it's the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021. Maybe one of them will work for you.
If anyone truly understands the power of indie influence, it's got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant -- a decade before Substack appeared on the radar.