What once was "social media" now has become "community," and that has come to mean a lot of things. It can mean listening to the web at large or to employees only. It can mean publishing one's own content or co-publishing with partners. It always means being prepared for the unexpected.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.