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Recent Research

Wed, 2014-03-12 03:00 Sam Whitmore

Special Report: Brand Journalists Bare Their Souls

Journalists are leaving media brands every week.This week it's Tyler Gray, who left Fast Company after five years to join Edelman as a senior VP. Why are they leaving? What comes next? We also interviewed executives who hired these journalists. How has it turned out for them?

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Brand Journalism
Wed, 2013-03-20 21:14 Sam Whitmore

Tech Edit Spotlight: PandoDaily

Now in its second year, PandoDaily has distinguished itself amid the Silicon Valley publishing chaos. Its web site carries no advertising. Money is made through sponsorships and events. Its writers are excellent, far stronger than you typically see from the usual SV suspects.

 

 
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PandoDaily
Fri, 2013-02-01 10:48 Sam Whitmore

Tech Edit Spotlight: Community Managers

What once was "social media" now has become "community," and that has come to mean a lot of things. It can mean listening to the web at large or to employees only. It can mean publishing one's own content or co-publishing with partners. It always means being prepared for the unexpected.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.