Recent Research

Analysis: Six Travel Podcasts Worth a Listen and a Pitch

SWMS contributor Erica Guevara spent lots of listening time with six travel podcasts well worth pitching if you’ve got a travel-related story to tell. Here’s Erica’s listening travelogue. Don’t miss the accompanying GDoc with all the pitch contact details.

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Cheat Sheet: Tech Columnists at WSJ, NYT & Bloomberg

Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.

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Overview: the SWMS Deep-Dive on 2021 Sponsored Content

A while back -- OK, a long while back -- a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly "owning" sponsored content for their clients? In response, we produced a deep-dive with resources designed to help brands and agencies make the best decisions possible.

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Sponsored Content: Two Data Models to Guide Decision-Making

[SWMS contributor Clay Patrick writes:] Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.

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Deep Dive: Five Business Purposes for Sponsored Content

Sponsored content is a tool in the toolbox. Considering the expense, it's smart to know exactly what one hopes to accomplish with it, and that it's the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021. Maybe one of them will work for you.

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Lewis DVorkin: 'Wait and See' on Indie Newsletters, Social Audio

If anyone truly understands the power of indie influence, it's got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant -- a decade before Substack appeared on the radar.

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