Sadly, there are only ten names -- in only five media brands -- on this list of reporters who might cover your case study. Who are we missing? In theory, any beat reporter is potentially a case study reporter, if there is a true breakthrough embedded in your news.
This cheat sheet is really two lists. In one we look at targets who predicted 2019 trends in 2018 in hopes they will do it again soon. In the other we look at targets who already have predicted 2020 trends, in hopes they revise them soon. Please share what you hear.
With tech IPOs looking a bit shaky these days, mergers and acquisitions become more important to the tech world. At a subscriber's request, here's a cheat sheet with 12 edit shops that focus on M&A, with contact info for what we believe to be the go-to journalist.
It's too good to be true: the names and contact info for sixteen editors who oversee product selection in holiday gift guides? We scoured LinkedIn and followed chains until we found -- in our best estimation -- a core group of decision-makers who can put the clients' products on the holiday short list.
This cheat sheet is a bit different -- a loose "org chart" of edit operations at Forbes, CNN and AP. It's presented as a list, not a chart. It doesn't contain every name in each of these three huge organizations, but it does frame the top of each. None of those three orgs offer a masthead, so enjoy. Input and refinements welcome.
Ransomware is here to stay and both business and trade media will have to assign resources to cover it. The following is a short list -- well, maybe not so short -- of must-pitch reporters in the space. Many obvious names here, some less so.
A subscriber recently asked us to differentiate how newsrooms are structured across magazines, newspapers, online/blogs and broadcast. Knowing who reports to whom, and about workflow, can help PR pros strategize beyond "the target." No target works in a vacuum.
The best-written pitch is the one that works. Your style is "good" when it leads to a hit. That said, there are all too many ways to go wrong. Our subscribers continually say that the crickets are chirping like never before. Is your pitch as good as it can be?
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.