Recent Edit News and Analysis

For PR, 'Social Good' Can Be a Tough Sell

Is “social good” a good topic to pitch? Mashable does have its “social good” section. Fast Company’s Ben Paynter and VentureBeat’s Kyle Wiggers do write frequently on the topic. This week we added six additional reporters to our SWMS social good cheat sheet, as well as a twice-weekly newsletter from Vox.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Behind BuzzFeed's 200+ Layoffs: The Big Roll-Up

More than 1,000 media people lost their jobs yesterday. At BuzzFeed the toll will range between 225 and 250. At Verizon Media Group — home to Yahoo, AOL and TechCrunch — it was more like 850. What’s happening and what does it mean for PR?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Here's What's Behind Business Insider's BI Prime Paywall

Does Business Insider hurt itself reserving select articles only for BI Prime subscribers? Probably not. Of all the types of articles BI publishes, only three tend to be gated, SWMS research shows. Unfortunately, those types include most stories PR folks would pitch.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

WSJ Rolls Out AI Vertical

Dow Jones this week introduced WSJ Pro Artificial Intelligence (WSJ Pro AI), the sixth in a series of WSJ Professional Editions designed for business executives and technologists immersed in a particular field. Unlike the other WSJ Pro verticals -- focused on cybersecurity, central banking, venture capital, private equity, and bankruptcy -- the AI vertical is free.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Substack: Influence Worth Hunting For

Add Substack to the list of platforms frustrating to PR -- Product Hunt, Stack Overflow, Reddit, Quora -- that command attention but aren't pitchable like publications. Founded in 2017, Substack is a publishing platform for indie newsletter authors. It's cool and we'll get into why, but Substack's web site is more or less a metaphorical black box.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

2019: The Pre-Holiday Notebook

Here's a selection of 2019-related links and notions you may find predictive of things to come. Explored are three cool tools that automate the creation of rough drafts, the rise of graphics at the WSJ, and the specter of global financial chaos that could transform the world of business and tech media.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

2019: Evergreen Content & SEO

A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here's how the set-up went. "Think about how much has been written about digital transformation... the many thousands of articles. Now let's go to Google, type in 'digital transformation' and let's see what ranks highest."

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

2019: "Business, Society & Technology"

Before 2018 concludes, we wanted to share concepts we presented during our recent subscriber visits. We typically arrived in the conference room with 10-15 web pages tabbed up on the laptop — and we varied them from day to day. Rarely omitted: the one on "business, society and technology."

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

How to Pitch Business Insider's "My First Day as a CEO"

A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Contributed Content by Membership: the Ad Age Collective

If you like the Forbes Technology Council, you'll like the newly announced Ad Age Collective. It's based on the same idea: paying an affordable annual fee for the right to publish content to a prestigious site and to enjoy additional benefits -- such as professional introductions and early-bird pricing to live events.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Wanted: SEO-Minded AEs

There aren't too many like Kathryn Bonesteel. She has worked in PR at agencies and in-house. At other times she worked as a legislative aide in the Texas House of Representatives, and in marketing for the Dallas Cowboys. And she's one of the sharpest pros we know when it comes to SEO and social analytics.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Techmeme Introduces Topic Leaderboards

If you're looking for quick-and-dirty lists of top tech edit targets across 28 tech categories, you might be interested in Techmeme's new Topic Leaderboards. Created by Gabe Rivera in 2005, the original Techmeme Leaderboards tracked the clout of individual reporters and publications, and still do.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.