Tue, 2019-09-10 03:03
Sam
Nico Grant's Atlassian Story, Deconstructed
Just when you think that AWS and Azure have all but monopolized Tier 1 enterprise tech edit, Bloomberg's Nico Grant publishes 318 words on a new pricing structure from Atlassian. Study the edit approach in Nico's Sept. 5 -- it's a strong news piece and also what PR success looks like.
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The Enterprisers Project, described by owner Red Hat as "a community of CIOs discussing the future of business and IT," may represent a contributed content opportunity for you. Content director Laurie McLaughlin (yes, formerly of IDG and UBM) explains why.
Ketchum SAE Michael Porter writes: "I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7's Mariel Myers (who was with CNET at the time of the event)...
We get a lot of questions about TechCrunch Extra Crunch. Who reads it? How is it doing? Should we pitch it? So we checked in with TC EC editor Danny Crichton, who was happy to guide tech PR in how things were going, and how best to serve his new franchise. 
Entrepreneur this week laid off four veteran editors in what an insider says is a pivot away from digital content and toward more profitable products and services. 
The Economist this week fielded a reader survey that revealed where the 176-year-old publication might be headed. By contemplating the survey questions, PR pros stand to learn much about the Economist's goals specifically, and also about Tier 1 editorial values in general.
Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.
Here's a look back at work we produced during Q2 2019. SWMS in Review is designed by Christy Whitmore and presents beautifully on smartphones, thanks to Spark technology from Adobe. Like all our content, SWMS in Review is subscriber-only.
So the CMO believes in stretch goals and wants you to land a cover story. You know the odds and not the path. Thanks to Fast Company technology editor Harry McCracken, we at least can illuminate the path to this one, published in FC last fall. Read and learn.
The following is an excerpt from a Slack conversation held between Fast Company technology editor Harry McCracken and deputy editor David Lidsky in June 2018 as the pair were deciding whether to publish the Steph Curry/Palm cover story, and if so, how and when. Published with permission.
Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why -- which we analyze both in this piece and a companion piece -- may help guide your current Tier 1 strategies overall.