Courtesy of insights editor Liz Webber, here's a sample of the monthly newsletter than Entrepreneur sends to its contributors. It focuses on tips and tricks and guidance from those who already do it right.
Entrepreneur has more than 800 contributors and its doors remain open. You can write occasionally or every week. Find an audience and editors will promote you from “guest writer” to “contributor” and finally to “VIP contributor” if you make the all-star team.
Occasionally a client may ask, "What's the big picture in B2B tech editorial?" If you're lucky, that is. Usually they're waiting for your deliverables. But every now and then it helps the client-agency relationship to go have the proverbial beer and discuss what's happening in B2B edit, in the seams where it's hard to notice.
You might think of Dion Hinchcliffe as a ZDNet contributor, but he’s also an analyst at Constellation Research. And this month he produced a superb 34-page report for “The New C-Suite” that every B2B PR pros will enjoy reading, and can use to help build relationships with clients and reporters.
In the SWMS piece to your right, we posited that case studies might not be worth the trouble of arranging — or writing — because few readers shared them on social. There’s more to it than that. Using the ShareableMetrics tool from ShareableMetrics the company, we’ve learned two additional things...
In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.
There’s subtle PR opportunity in the wake of last week’s sad news from HuffPost and Ad Age. HuffPost officially shuttered its long dormant contributor platform, which allowed approved contributors to publish at will. On the other hand, HuffPost simultaneously launched HuffPost Opinion and HuffPost Personal...
Used bookstores are fun to visit. Who knew that advertising advice written in 1942 would be useful for tech PR more than 75 years later? “How to Write Advertising” was written by an ad pro, Kenneth M. Goode. Miraculously, it’s still in print and available on Amazon. It’s worth the read.
With Axios now attracting an audience of more than 16 million monthly uniques (per SimilarWeb), it’s now a Tier 1 place to be. And it takes contributed content, too. Yes, most of it is about Trump, Russia or UFOs. But there’s a surprising amount of tech-related content as well. This week we analyze three contributions that might inspire you to approach.
It is time to start planning for the annual RSA show. For those of you that haven't been, RSA has become the go-to infosec conference and exhibit of the year, with more than 40,000 attendees expected. It rivals Black Hat in size and scope, and you may think about it like I do -- the anti-Black Hat.
Does an editorial relationship remain valuable when the reporter goes to work for The Information? In so many words, many of our subscribers are asking this. For reasons we explore in our Tech Edit Spotlight, the day soon may come when you’ll have little choice but to approach The Information. Be ready.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.