Recent Edit News and Analysis

SimilarWeb Stats: BI Up, Fortune Down

Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.

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Channel Futures Shark Tank: Impress the Chiefs and Win Distribution

Looking for high-visibility distribution in the channel? Informa's Channel Partners is offering a fun way to get it. As part of September's Channel Partners Evolution 2019 -- a F2F event in Washington D.C. -- Channel Partners is hosting the Channel Futures Shark Stage, on which your client can plead its case to a panel of no-nonsense channel executives.

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Harry McCracken: Anatomy of a Fast Company Cover Story

So the CMO believes in stretch goals and wants you to land a cover story. You know the odds and not the path. Thanks to Fast Company technology editor Harry McCracken, we at least can illuminate the path to this one, published in FC last fall. Read and learn.

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Deep Dive: Cracking the Washington Post, Pt. 1

Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why -- which we analyze both in this piece and a companion piece -- may help guide your current Tier 1 strategies overall.

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Lindsay Ciulla: Read and Succeed

Picture this. It’s Sunday morning. You have no plans. You roll out of bed and grab a cup of coffee. Now... what’s in your other hand? For most of us these days, the answer is “my phone.” But are you scrolling Instagram with that time? Or –- alternatively -– are you reading a magazine?

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For Your Next B2B Speaking Opp, Tell It Techie-Style

The usual wisdom when it comes to pitching a conference or webinar session is to offer up someone from your marketing department. I want to give you a counter proposal: find the most technical person in your shop that you can give your talk and try to avoid pitching your CMO at all costs.

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Review: Techonomy NYC 19

Last week's Techonomy NYC 19 event attracted a small, passionate audience that heard brilliant and inspirational speakers. Amid the topics of IoT, 5G and AI were appearances by social media pioneer Jeremiah Owyang, Bank of America chief operations and technology office Cathy Bessant, and two presidential candidates, Andrew Yang and John Delaney.

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The Industrialization of IT Edit

Myth: B2B IT publishers sell advertising to tech vendors. Their media brands employ dozens of reporters and editors who weigh pitches about emerging companies and technologies. The best pitches bring the best coverage. Reality: B2B IT publishers are digital manufacturers, mass-producing behavior that signals buying interest. Here's what's really going on.

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eWeek Benches News Reporters, Builds 'Library' of Buyer Content

eWeek (formerly PC Week) is well into its 36th year and never has it been more different. Under the leadership of EIC Chris Preimesberger and QuinStreet top management, eWeek this month pulled back from news and analysis and refocused on helping buyers decide what to buy. PR folks won’t like that.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 21:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 21:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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