Recent Edit News and Analysis

Think "Impact' When Pitching the Wall Street Journal

Breaking news must be covered. Trend pieces are discretionary. What motivates the WSJ to write them?
Recent SWMS research shows what made the cut. In a word, impact.

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Disruptive Technology

Deep packet inspection is now ingrained in networking despite political efforts to ban it
Kiosks have made Redbox a dire threat to movie industry DVD revenue

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SWMS Analysis: PR's Impact on WSJ Trend Pieces

SWMS Analysis: PR's Impact on WSJ Trend Pieces
Thursday, August 06, 2009
 
Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

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PR's Impact on WSJ Trend Pieces

Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.

In each of the following three examples, PR strategy led directly to a negative or positive outcome for the vendors interviewed.

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SWMS Analysis: Three Rising WSJ Video Stars

SWMS Analysis: Three Rising WSJ Video Stars
Monday, August 03, 2009
 
You know the video work of WSJ.com's Andy Jordan and AllThingsD's Katie Boehret. What about Lauren Goode, Courtney Banks and Marisa Taylor? Ever pitch them a video idea? Considering their ease on camera and the types of products they review, perhaps you should.

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SWMS Analysis: Why Now for Digital Editions

SWMS Analysis: Why Now for Digital Editions
Monday, July 27, 2009
 
Gannett next week will offer a digital edition of USAToday that offers exact replicas of the print pages, with the following enhancements:

* embedded videos playable from the newspaper content
* interactive puzzles and games, including Sudoku
* interactive USA Today Snapshot infographics
* a text-to-speech capability that "reads" articles to you

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SWMS Analysis: BusinessWeek Up for Sale

SWMS Analysis: BusinessWeek Up for Sale
Monday, July 13, 2009
 
Bloomberg reports today that BusinessWeek is for sale.

BW's Stephen Baker posted a brief item in his blog, which, curiously, had not drawn a single reader comment as of 12:55p EDT. BW editor-in-chief John A. Byrne declined an SWMS invitation to comment.

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