As major tech publishers go through additional layoffs, shut down publications and generally disinvest in their editorial product, many experienced journalists are going to work creating vendor-driven editorial.
Will the new Fox Business Network be as political as the Fox News Channel? Speaking at this week's Future of Business Media conference in New York, anchor Neil Cavuto says "advocacy" and "point of view" are two different things.
Video is hot. It's cheaper than ever to produce, and fresh distribution channels are emerging. On the consumer tech front, CNET Networks yesterday announced CNET TV, a video-on-demand (VOD) package of instructional content, news and reviews to be available in June through Cox Communications, TVN Entertainment and TiVo, and on the web later this summer. The videos will run 15 minutes and will feature CNET editors and reviewers on camera. ClickZ filed this article yesterday.
The Wall Street Journal--New York Times rivalry has spilled into the consumer tech blogosphere, but their real enemy is not one another. It's specialists such as Engadget and Gizmodo, who in covering CES and Macworld showed more imagination, posted more items and inspired more reader feedback than the hallowed New York dailies.
Microsoft's reviled video on Windows 7 party planning begged a question no critic bothered to address: what is good video?
A good video uses real people. Do you want editors writing favorably about your video? Use real people.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.