Recent Edit News and Analysis

SWMS Analysis: Spotting 2010 Edit Themes

It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.

Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.

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Our Chat with Computerworld EIC Scot Finnie

 We get tired of calling editors only when we want to know which staffers the editor just laid off. It's embarrassing and not very nice, you know? So we caught up with CW EIC Scot Finnie last Friday just to say hi and to ask what's going right, not wrong.

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Forrester on Measuring Lead-Gen Success in Virtual Trade Shows

We spotted Laura Ramos quoted in a recent edition of B-to-B on the topic of virtual trade shows and how best to turn the tire-kickers into active prospects. According to the article, the things to look for are:

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SWMS Coverage Analysis: TechCrunch50, Part 2

SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
 
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.

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