Recent Edit News and Analysis

David Strom on Pitching Newsletters

​As someone who has been writing an almost-weekly Web Informant email newsletter since 1995, Sam asked me to comment on the current state of the art. It seems as if newsletters are having a new lease on life. Up until last summer, I wrote one of the Inside.com newsletters on IT security...

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pitch Opp: TechCrunch's 'Early Stage,' Its New F2F Event Series

TechCrunch has announced yet another event series -- TechCrunch Early Stage -- designed to help seed and Series A startups grow quickly. The first event will take place Apr. 28 at the Hilton Union Square San Francisco. Events in Paris and New York will be announced later this year.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Emily Dreyfuss Wants to Talk

If you represent industry executives, you have a ground-floor opportunity to converse with a powerful journalist -- Protocol editorial director Emily Dreyfuss. Once Protocol launches later in Q1, she may get busy and not have time for karma discussions. Now she does. Here's the background.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Protocol's Hiring Spree Continues; Launch is Imminent

Protocol continues to recruit top edit talent as its Q1 launch nears. Focused on "people, power and politics" within the tech world, the San Francisco-based edit startup is poised to challenge traditional Tier 1 and put big pressure on Wired, TechCrunch, Quartz and The Information to retain their best reporters.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Wired25 2019: A Tech F2F Event... for Kids

Perhaps you read last month about Day 1 of the Wired25 event in San Francisco. Many a newsmaker spoke, and it was an A-list event from a speaker and attendee POV. Less was written about Day 2 -- "Culture & Fam" Day, Wired called it. The formula may become a brand-builder in the 2020s as the second digital generation comes of age.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Inside IDG's Insider Pro

This past year was tough on tech PR -- no need to recount the details. But in the nick of time IDG Insider Pro has breezed into town. Though it does run product reviews that appear on other IDG sites, it's no mere roll-up. It's got unique analysis and contributed content and much that other sites do not have -- and it's pitchable like the old days.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pitch Opp: 'Beyond Innovation'

Beyond Innovation, the tech video series produced by Toronto-based Global Live, is an earned media opp. At first it may not look like one, but it is, and it's well worth checking out. Beyond Innovation "uncovers the world’s new and emerging technologies" through interviews with company executives.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Lessons Learned from The Forbes Cloud 100 'Rising Star' List

To nail that elusive company profile, make sure you’re studying the lists. Yes, one can apply for inclusion and what happens after that is something of a mystery. One can glean a lot from list results, however. For example, we recently studied a list within a list — the 20-company Rising Stars list within Forbes’s Cloud 100 — and here’s what we learned.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Deconstructed: A Contributed Piece that Drew a Big Audience

What makes for a smart approach to contributed content? Answer: something that you know has worked. A Sept. 25 Enterprisers Project piece called "Beware the dark side of agile project management" drew more page views than anything else TEP published that month. Let's deconstruct why.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 12:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 22:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 22:24

We spotted this Jun. 17 March Communications post and took it... Read more

Pages