Thu, 2020-08-20 11:54
Sam
Introducing 'The Record,' Edited by Adam Janofsky
Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs' ThreatPost, Duo Security's Decipher and Avast's The Parallax have done so, too.
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Here’s a look at the “soft power” in the Wall Street Journal — low-profile hires empowered by News Corp. to keep the 131-year-old newspaper viable in the 2020s. But first, a digression…
Tech podcaster James Kotecki, whom we’ve written about in the past, remains on the hunt for guests who can address interesting topics in AI. His weekly Machine Meets World podcast is produced by Infinia ML, producers of ML applications.
Want to see a CEO trying to steer a profile interview? Check out the Jun. 12 David Gelles Corner Office profile of Chegg CEO Dan Rosensweig in the New York Times. You'll see that PR success isn't as simple as one might think.
What’s notable about WSJ Noted? Let’s start with the basics. According to WSJ Young Audiences editor Dory Carr-Harris, WSJ Noted is “a digital magazine geared toward readers under 35 that will report on what it’s like to be young in today’s world.”
VentureBeat this month launched The Machine, a sub-brand designed to consolidate VB’s AI coverage in one place. The Machine is part of a larger VentureBeat redesign also launched this month. VB editorial director Seth Colaner shared background on The Machine in this Jul. 10 post — mostly about how the section was named.
CNBC anchor Jon Fortt applies his 20-20 vision to the state of tech journalism in this 194-word insight about "what happened" and "what's missing." Jon's contribution is a companion piece to our coverage of Jason Calacanis's Jul. 7 appearance on CNBC.
Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.
The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.
Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.
-- Updated Mar. 2, 2021 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.
Robots are great for many things, but answering chat requests isn’t one of them. I discovered this personally while updating information for the SWMS Paid Content Cheat Sheet. As a journalist, I’m used to visiting websites looking for information, especially PR contacts to request more information. There is nothing more frustrating than...