Fri, 2020-05-08 13:15
Sam
Pitch Advice from Mo Marshall -- Analyzed
Nothing brings PR anxiety like crickets, especially when you pitch contributed content and include the submission. Was the pitch bad? Was the piece bad, or both? Or neither! Or maybe "they just didn’t see it, so I’ll 'float it to the top of their in-box' in a day or two."
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Among the Red Hat Virtual Summit attendees this week was veteran open source freelancer Steven J. Vaughan-Nichols. Here are his thoughts.
Attending Red Hat Virtual Summit 2020 was fascinating and, at times, fun. But we could see how demanding journalists could have been frustrated. Here are two journalists' views of the experience.
Conference coffee is awful, but you choke it down because there is no alternative. Likewise, a virtual conference is no substitute for the real thing. But it's all there is, so you make it work. Virtual conferences are popping up all over in the wake of the coronavirus pandemic. PR people love them as a way of keeping clients connected with journalists.
We regretfully present a running list of articles addressing layoffs, furloughs and salary cuts across the world of editorial.
Reporters and editors love roundups, because it lets them quickly provide readers with lists of different companies providing similar offerings around a single topic, especially when that topic is timely (witness all the Covid-19 roundups lately). But PR agencies tend to dislike them, because they don’t get as much credit for a roundup placement...
[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls...
David Strom says: "My inbox is overflowing with a virus: all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors, either: I’ve gotten pitches from genealogy vendors, and how sports reporters are coping now that there are no professional games being played."
