Thu, 2020-03-26 12:22
Sam
'What Role Should PR be Playing at This Time?'
We asked Tier 1 and B2B journalists, "What role should PR be playing at this time?" Here's what they had to say. Their answers were given Mar. 22 and 23.
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Here's a 43-minute video teleconference with Matthew Lynley, data storytelling expert and a former editor with Business Insider, TechCrunch, VentureBeat and the WSJ. We discuss infographics, surveys, scrollytelling and much more. A full wrap-up on the conversation is coming soon.
Here's a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he's been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We'll be publishing a full article, comprising all his insights, later today.
Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they're spending money they never really needed to spend -- on things like...
Strangely enough, amid all the innovation that surrounds us, few reporters patrol the emerging technologies beat. How can that be? After researching this long-in-coming SWMS deep-dive, we came to realize that “emerging technologies” is one of those boil-the-ocean beats that just cannot be covered in the literal sense of that word -- nor should anyone try.
Celebrating its sixth anniversary this Spring, The New Stack has built a successful tech edit franchise without relying upon web advertising or subscription revenue. Founder and publisher Alex Williams relies instead on sponsored posts, podcasts and ebooks dedicated to deep-tech education and professional development -- augmented by news and analysis from staff editors and contributors.
What do you do when you're pitching a tech story you don't understand, to journalists who understand it well? You've got your hands on a juicy story about Kubernetes container management, or blockchain, or quantum computing, or any of the other advanced technologies pushing us ever forward into the future. 
Finding out that a client lied to you can be demoralizing, but it can also become a larger business problem if you don’t identify the lie until it's too late.
