Tue, 2019-04-16 09:27
Sam
Inside a Charm Offensive: the Los Angeles Times Covers Huawei
Invest 15 minutes in last week's LA Times profile of Huawei and you'll appreciate the power of candor. The Chinese telecom giant had every reason to expect a grilling from legendary journalist Norman Pearlstine and his team. Instead, Huawei received fair treatment in context useful for both parties.
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Data is scarce on how Apple News is doing, especially after last month's launch of Apple News+. Specifically, what are readers responding to? In table form, here are the articles published on the Apple News Twitter feed as of April 10, along with the associated number of comments, shares and likes.
Former Forbes, Quartz and Recode editor Dan Frommer has launched The New Consumer, an edit brand "designed for anyone who’s curious about what’s new, what’s interesting and what’s important in the intersecting worlds of technology and consumer." Access to Dan's web site and twice-weekly newsletter costs $200 a year.
RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.
Not all journalists operate the same way. This week’s SWMS editorial teleconference with B2B tech freelancers Pam Baker and Todd R. Weiss was a good reminder. When it comes to HARO/ProfNet, vendor blogs and survey stories, Pam and Todd see things differently. 
SWMS subscriber Amanda Orr writes:
TechCrunch this week introduced TechCrunch Extra Crunch, a premium subscription tier that brings extra content and services to the publication’s most passionate readers. Tech PR gets new opportunity to pitch startups without needing a news hook. (See related analysis.)
The Block "is not an enthusiast site [for crypto]," says new editor-in-chief John Biggs. "We're not rah rah rah all day long like other sites." The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that's coming up on its first birthday.
Is “social good” a good topic to pitch? Mashable does have its “social good” section. Fast Company’s Ben Paynter and VentureBeat’s Kyle Wiggers do write frequently on the topic. This week we added six additional reporters to our SWMS social good cheat sheet, as well as a twice-weekly newsletter from Vox.
