Recent Edit News and Analysis

Alex Shapiro: In-House PR FOMO Reality Check

[We asked PR vet Alex Shapiro to contrast the worlds of agency and in-house PR. He knows both. Enjoy the read. -Ed.] For agency PR pros, the grass may seem particularly greener right now on the in-house side and there's no shortage of hot companies hiring. We're all told the job market's hot, and that can often feel true for the revolving doors of PR.

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Matthew Lynley: What Makes for a Great Communications Pro

[We asked Matthew Lynley, a former journalist with VentureBeat, TechCrunch and the WSJ, what makes for a great comms professional. Here's what he had to say. -- Ed.] Companies with massive budgets can hire a PR team the size of a small army. But hiring more people doesn’t make the company better at PR.

 
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Mitch Wagner: 'Get to the Point -- Fast'

[We asked veteran tech reporter Mitch Wagner to deconstruct two of his recent news stories, explaining why he wrote them the way he did. Mitch has done so -- you will enjoy his contribution. --Ed.]

A tech journalist today needs to get to the point right away. As a tech journalist, I have an ideal reader in mind every time I write an article. As I write, I'm always asking myself how I can best serve that reader with the news they need to know, fast.

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Anton Molodetskiy: Don't Fear the Phone

[Enjoy this true story from SWMS contributor and PR pro Anton Molodetskiy -Ed.] You may think that journalists would rather talk to a telemarketer than answer your phone call, but the phone is still a key tool for both reporters and PR. I learned this hard way a few years ago while managing outreach for a B2B startup coming out of stealth.

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Meet Wendy Almeida, community editor, Third Door Media

Placing contributed content ideally comes without strings -- "pitch it, place it, forget it" -- but that's not how it works at Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. Third Door is in the community business. Community editor Wendy Almeida wants to help but you must help her too.

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The Packet Pushers Podcasts: Ten Years and Counting

If you're looking for pitchable deep expertise in the IT infrastructure space, you can still find it in Packet Pushers, a team of podcasting publishers who celebrate their tenth anniversary this May. Freshly posted on their site is the 500th episode of the Heavy Networking podcast.

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David Strom on Pitching Newsletters

​As someone who has been writing an almost-weekly Web Informant email newsletter since 1995, Sam asked me to comment on the current state of the art. It seems as if newsletters are having a new lease on life. Up until last summer, I wrote one of the Inside.com newsletters on IT security...

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Pitch Opp: TechCrunch's 'Early Stage,' Its New F2F Event Series

TechCrunch has announced yet another event series -- TechCrunch Early Stage -- designed to help seed and Series A startups grow quickly. The first event will take place Apr. 28 at the Hilton Union Square San Francisco. Events in Paris and New York will be announced later this year.

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Emily Dreyfuss Wants to Talk

If you represent industry executives, you have a ground-floor opportunity to converse with a powerful journalist -- Protocol editorial director Emily Dreyfuss. Once Protocol launches later in Q1, she may get busy and not have time for karma discussions. Now she does. Here's the background.

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Protocol's Hiring Spree Continues; Launch is Imminent

Protocol continues to recruit top edit talent as its Q1 launch nears. Focused on "people, power and politics" within the tech world, the San Francisco-based edit startup is poised to challenge traditional Tier 1 and put big pressure on Wired, TechCrunch, Quartz and The Information to retain their best reporters.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 21:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 09:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 22:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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