Thu, 2019-04-25 11:09
Sam
Tech PR Advice from TechCrunch
TechCrunch Extra Crunch this week posted a pair of articles containing admonishment and advice for tech PR pros. The top portion of the posts does appear for free in regular TechCrunch. The full text is available only to TC EC subscribers. We hereby excerpt (in fair-use fashion) what our readers most need to know.
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Here's the debut of something we hope you like: a quarterly review of all the content posted here on the SWMS site. (You'll need your login and password.) "SWMS in Review" is ideal for your smartphone, thanks to Adobe Spark technology. Please let us know what you think of SWMS in Review and how we can make it better. 
Which publications still accept one-off contributions? Of the 114 titles in our contributed content Google Doc, roughly 100 still accept standalone articles. Unfortunately, the most attractive venues -- Forbes, TechCrunch and WSJ to name three -- want ongoing commitments. Inc. and Entrepreneur already have hundreds of contributors and don't hunger for more.
Financial Times opinion and analysis editor Brooke Masters this month produced a short video -- and companion article -- explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching -- to the FT or for that matter anywhere else.
Invest 15 minutes in last week's LA Times profile of Huawei and you'll appreciate the power of candor. The Chinese telecom giant had every reason to expect a grilling from legendary journalist Norman Pearlstine and his team. Instead, Huawei received fair treatment in context useful for both parties.
Data is scarce on how Apple News is doing, especially after last month's launch of Apple News+. Specifically, what are readers responding to? In table form, here are the articles published on the Apple News Twitter feed as of April 10, along with the associated number of comments, shares and likes.
Former Forbes, Quartz and Recode editor Dan Frommer has launched The New Consumer, an edit brand "designed for anyone who’s curious about what’s new, what’s interesting and what’s important in the intersecting worlds of technology and consumer." Access to Dan's web site and twice-weekly newsletter costs $200 a year.
RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.
Not all journalists operate the same way. This week’s SWMS editorial teleconference with B2B tech freelancers Pam Baker and Todd R. Weiss was a good reminder. When it comes to HARO/ProfNet, vendor blogs and survey stories, Pam and Todd see things differently. 
SWMS subscriber Amanda Orr writes:
