Mon, 2021-01-04 15:11
Sam
Tech Edit Spotlight: Bloomberg Quicktake
Bloomberg Quicktake might not change the lives of tech PR pros but it surely has changed Bloomberg. Launched in November, Quicktake is in that newborn stage, getting budget that otherwise might have gone to newsroom key clickers or to Bloomberg Television. Management is betting big on this OTT network to succeed.
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Do you care enough about tech workers to read and support a publication about them? Paul Bradley Carr hopes so. Next month he launches Techworker, “an independent news site for, and about, the most powerful workforce on Earth.” You may know Paul’s name from Pando, and going back a decade, from TechCrunch TV.
All year long we’ve read about editors planting their flag in Substack. Rare is the story about someone leaving it. That’s what Jacob Donnelly is doing. Jacob believes he has outgrown Substack, explaining in a Dec. 15 post that the platform is too rigid and prevents him from growing his business.
SWMS contributor Rachel Odenweller writes: The holidays are coming up, and even in a normal year, it’s a hard time for many. While The Great British Bake Off has helped quell our feelings of despair, sometimes circumstances call for a professional mental health perspective.
Newsletter Spy is a new tool that searches Substack for newsletter authors and topics. It’s exactly what the media-curious have been waiting for, since Substack itself provides little in the way of discovery. Prepare for disappointment.
On Dec. 2 we hosted a Zoom session with TechCrunch senior editor Alex Wilhelm and Madrona Venture Group strategic comms director Erika Shaffer. The mission: to spot the best ways to land startup coverage in 2021. Here's the video playback. So many tips and nuggets! Huge thanks to Alex and Erika for their insights and generosity.
CES is virtual this year, just like the accompanying and independent product showcases -- Pepcom, ShowStoppers, CES Unveiled and Techfluence. This shift to cyberspace creates fresh opportunity to lead this category. Last week we spoke with the least known of the four brands -- Techfluence -- which hopes to reinvent the show-within-a-show CES experience.
No single 2020 predictions list amounted to much, thanks to a pandemic and the murder of George Floyd. Next year begins a bit more clearly, with a conventional American president and a surging stock market. Oh, trouble lurks, of course. With the proviso that anything can go poof, let's gaze into the crystal ball...
CES 2021 is six weeks away. We've been asking whether editors care. Most can't yet conceive of a virtual CES and are waiting to see what the Consumer Tech Association comes up with. The show organizer has announced keynote speakers and Microsoft's role as virtual platform provider and little more.
Media brands are hustling to build “community” and that trend will continue in 2021. Since executives can’t belong to them all, which one is best and by what measure? Based on attending and covering the 2nd annual summit late last month, we might suggest giving the CNBC Technology Executive Council a close look.
Rolling Stone magazine this week will launch the Rolling Stone Culture Council, an invitation-only community that will let members publish contributed posts on the RS web site. The new RS community is being built in partnership with The Community Company, a virtual professional services firm that manages councils for Forbes and Bizjournals.
With the election now only days away, publications have settled into their methods and strategies: how will they cover the election's final days, and its tumultuous aftermath? We ask editors and they weigh in. We'll be adding to this piece in the coming days.