Mon, 2019-07-15 14:35
Sam
Channel Futures Shark Tank: Impress the Chiefs and Win Distribution
Looking for high-visibility distribution in the channel? Informa's Channel Partners is offering a fun way to get it. As part of September's Channel Partners Evolution 2019 -- a F2F event in Washington D.C. -- Channel Partners is hosting the Channel Futures Shark Stage, on which your client can plead its case to a panel of no-nonsense channel executives.
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.
Here's a look back at work we produced during Q2 2019. SWMS in Review is designed by Christy Whitmore and presents beautifully on smartphones, thanks to Spark technology from Adobe. Like all our content, SWMS in Review is subscriber-only.
So the CMO believes in stretch goals and wants you to land a cover story. You know the odds and not the path. Thanks to Fast Company technology editor Harry McCracken, we at least can illuminate the path to this one, published in FC last fall. Read and learn.
The following is an excerpt from a Slack conversation held between Fast Company technology editor Harry McCracken and deputy editor David Lidsky in June 2018 as the pair were deciding whether to publish the Steph Curry/Palm cover story, and if so, how and when. Published with permission.
-- Updated Dec. 9, 2019 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.
Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why -- which we analyze both in this piece and a companion piece -- may help guide your current Tier 1 strategies overall.
Picture this. It’s Sunday morning. You have no plans. You roll out of bed and grab a cup of coffee. Now... what’s in your other hand? For most of us these days, the answer is “my phone.” But are you scrolling Instagram with that time? Or –- alternatively -– are you reading a magazine?
The usual wisdom when it comes to pitching a conference or webinar session is to offer up someone from your marketing department. I want to give you a counter proposal: find the most technical person in your shop that you can give your talk and try to avoid pitching your CMO at all costs.
Last week's Techonomy NYC 19 event attracted a small, passionate audience that heard brilliant and inspirational speakers. Amid the topics of IoT, 5G and AI were appearances by social media pioneer Jeremiah Owyang, Bank of America chief operations and technology office Cathy Bessant, and two presidential candidates, Andrew Yang and John Delaney.
Wired EIC Nicholas Thompson steers one of the most venerable brands in publishing. That being the case, Wired tends to be tough to pitch successfully. That’s why PR pros will want to read what Nick had to say to us last week in New York City.
Myth: B2B IT publishers sell advertising to tech vendors. Their media brands employ dozens of reporters and editors who weigh pitches about emerging companies and technologies. The best pitches bring the best coverage. Reality: B2B IT publishers are digital manufacturers, mass-producing behavior that signals buying interest. Here's what's really going on.
eWeek (formerly PC Week) is well into its 36th year and never has it been more different. Under the leadership of EIC Chris Preimesberger and QuinStreet top management, eWeek this month pulled back from news and analysis and refocused on helping buyers decide what to buy. PR folks won’t like that.
