Subscribers routinely ask how they can crack LinkedIn News. What are they doing with all those editors -- 75 and counting? Here's a look at how LinkedIn News sees its role, and how you can make the most of approaching it, and LinkedIn in general.
Just when it looked like CEO profiles face extinction, a sharp-eyed subscriber alerted us to yet another profile pitch opportunity -- this one on the CrunchBase blog. If you've got a female founder with a compelling story, you're definitely in luck.
Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs' ThreatPost, Duo Security's Decipher and Avast's The Parallax have done so, too.
Tech podcaster James Kotecki, whom we’ve written about in the past, remains on the hunt for guests who can address interesting topics in AI. His weekly Machine Meets World podcast is produced by Infinia ML, producers of ML applications.
Want to see a CEO trying to steer a profile interview? Check out the Jun. 12 David Gelles Corner Office profile of Chegg CEO Dan Rosensweig in the New York Times. You'll see that PR success isn't as simple as one might think.
What’s notable about WSJ Noted? Let’s start with the basics. According to WSJ Young Audiences editor Dory Carr-Harris, WSJ Noted is “a digital magazine geared toward readers under 35 that will report on what it’s like to be young in today’s world.”
VentureBeat this month launched The Machine, a sub-brand designed to consolidate VB’s AI coverage in one place. The Machine is part of a larger VentureBeat redesign also launched this month. VB editorial director Seth Colaner shared background on The Machine in this Jul. 10 post — mostly about how the section was named.
CNBC anchor Jon Fortt applies his 20-20 vision to the state of tech journalism in this 194-word insight about "what happened" and "what's missing." Jon's contribution is a companion piece to our coverage of Jason Calacanis's Jul. 7 appearance on CNBC.
Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.
The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.
Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.